ARDIN Website Redesign
Soon to come
Project Overview
This is
Creating
I … such as:
Analysis
The probes were returned in very different numbers: all physical versions came back, while only a quarter of the digital ones did.
The content was identical, but the personal delivery of the physical probes made a clear difference.
Physical 100% returned
Digital 25% returned
Designing in Figma
Insights from…in Figma.
Refinement of Design Concept and Iterative Testing
Building upon the results of guerilla testing, I proceeded to refine the circular menu system. However, uncertainty surrounded the blue color scheme, prompting me to experiment with various background images and colors. Concurrently, I also conducted experiments with headlines and explored different subjects to determine the focus of the screen.
This comprehensive approach led to further user testing, incorporating Think Aloud protocols and A/B testing methodologies. The outcome was clear - the blue design with me as the subject was preferred, although the headlines remained unclear.
Final design proposal
Final reflections
After an iterative design process with lots of feedback from users, the result was an interactive screen with cohesive design, a touch of humor, and a wow factor.
Above all, this experience has opened my eyes to the immersive potential that Figma holds. I realize that I have only scratched the surface of its capabilities and that there is much more to learn and discover. With each new design project that lies ahead of me, I look forward to pushing my boundaries and letting creativity flow in Figma’s enchanting world.